Sponsorship Rate Calculator

Calculate fair pricing for brand deals and sponsored posts based on your metrics.

Creator Profile
%
Recommended Rates
These base rates are generated using industry-standard CPM pricing, adjusted for your Instagram engagement.
Premium Deliverable
Dedicated Reel / Post

$750

Standard Deliverable
Carousel (Multi-Image)

$900

Entry Deliverable
Single Story (15s)

$225

How Much Should Influencers Charge?

Pricing brand deals is one of the hardest parts of being a creator. Charge too much, and you lose the deal. Charge too little, and you leave money on the table. This Sponsorship Rate Calculator uses standard CPM (Cost Per Mille) pricing models to establish a baseline for your negotiations.

The Standard Formulas

The industry standard for pricing is entirely based on Views, not Followers. A massive account with dead engagement is worth less than a micro-influencer with a highly active audience.

PlatformAverage CPMExample (100k views)
YouTube (Dedicated)$20 - $30$2,000 - $3,000
Instagram (Reel/Post)$10 - $20$1,000 - $2,000
TikTok$5 - $15$500 - $1,500

When to Charge More

These calculated rates are just your starting point. You should immediately double or triple these rates if:

  • Usage Rights: The brand wants to use your video as a paid ad.
  • Exclusivity: The brand restricts you from working with competitors.
  • Niche: You create content in Finance, B2B software, or Tech (where CPMs skyrocket).
  • Fast Turnaround: Demanding delivery in under a week.

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